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# Privacy Policy

**Last Updated:** December 2024

## 1. Introduction

Reelpop Media LLC (“we,” “our,” or “us”) operates the InterirorIQ mobile application (the “App”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App. Please read this privacy policy carefully.

## 2. Information We Collect

### Information You Provide

– **Account Information:** Email address, password, and display name when you create an account

– **User-Generated Content:** Photos you take or upload for item scanning and analysis

– **Notes and Tags:** Custom notes and tags you add to your scanned items

– **Profile Information:** Optional information you may add to personalize your experience

### Information Collected Automatically

– **Device Information:** Device type, operating system, unique device identifiers

– **Usage Data:** App features used, scan history, interaction patterns

– **Camera Access:** Only when you grant permission for scanning items

– **Photo Library Access:** Only when you grant permission to upload images

## 3. How We Use Your Information

We use the information we collect to:

– Provide and maintain our App’s core functionality

– Process and analyze your item scans using AI technology

– Store and organize your collection data

– Improve and optimize our services

– Communicate with you about updates and features

– Ensure security and prevent fraud

– Comply with legal obligations

## 4. Third-Party Services

Our App integrates with the following third-party services:

### Supabase

We use Supabase for authentication and data storage. Your account information and scan data are securely stored using Supabase’s infrastructure. View their privacy policy at: https://supabase.com/privacy

### Replicate AI

We use Replicate’s AI services to analyze your scanned items. Images are processed through their API to provide item identification and valuation. View their privacy policy at: https://replicate.com/privacy

### Expo

Our App is built using Expo framework. Expo may collect anonymous usage statistics. View their privacy policy at: https://expo.io/privacy

## 5. Data Storage and Security

– Your data is stored securely using industry-standard encryption

– We implement appropriate technical and organizational measures to protect your information

– Image data is processed and stored securely through our third-party providers

– We retain your data only as long as necessary to provide our services

– You can delete your account and associated data at any time through the App settings

## 6. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your information only in the following circumstances:

– With your consent

– To comply with legal obligations

– To protect our rights, privacy, safety, or property

– In connection with a merger, sale, or acquisition of all or a portion of our company

## 7. Your Rights and Choices

You have the right to:

– Access and update your personal information

– Delete your account and associated data

– Export your scan history and collection data

– Opt-out of promotional communications

– Revoke camera and photo library permissions through your device settings

## 8. Children’s Privacy

Our App is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

## 9. International Data Transfers

Your information may be transferred to and processed in the United States or other countries where our service providers operate. By using our App, you consent to such transfers.

## 10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

## 11. Contact Us

If you have questions about this Privacy Policy, please contact us at:

**Reelpop Media LLC**

2880 W Oakland Park Blvd

Ste 225C

Oakland Park, FL 33311

United States

EIN: 93-2772995

Email: info@reelpop.co

## 12. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

– The right to know what personal information we collect

– The right to delete your information

– The right to opt-out of the sale of your personal information (which we do not do)

– The right to non-discrimination for exercising your privacy rights

### CCPA Data Collection Disclosure

In the past 12 months, we have collected the following categories of personal information:

– **Identifiers:** Email address, device identifiers

– **Personal Information:** Name, contact information

– **Visual Information:** Photos and images you upload

– **Commercial Information:** Transaction history, scan records

– **Internet Activity:** Usage data, interaction with our App

– **Geolocation Data:** None collected

– **Professional Information:** None collected

– **Education Information:** None collected

– **Biometric Information:** None collected

We collect this information for the business purposes described in Section 3 of this Privacy Policy.

## 13. European Privacy Rights

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR), including:

– **Right to Access:** You can request copies of your personal data

– **Right to Rectification:** You can request correction of inaccurate data

– **Right to Erasure:** You can request deletion of your personal data

– **Right to Restriction:** You can request restricted processing of your data

– **Right to Data Portability:** You can request your data in a portable format

– **Right to Object:** You can object to certain processing of your data

– **Rights Related to Automated Decision-Making:** We do not engage in automated decision-making

### Legal Basis for Processing

We process your personal data under the following legal bases:

– **Consent:** When you provide explicit consent for specific purposes

– **Contract:** To fulfill our contractual obligations to provide our services

– **Legitimate Interests:** To improve our services and communicate with you

– **Legal Obligations:** To comply with applicable laws and regulations

### Data Protection Officer

For privacy-related inquiries, you can contact us at: info@reelpop.co

### Supervisory Authority

You have the right to lodge a complaint with your local data protection supervisory authority if you believe we have violated your privacy rights.

## 14. Data Retention

We retain your personal information for as long as necessary to:

– Provide you with our services

– Comply with legal obligations

– Resolve disputes

– Enforce our agreements

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal purposes.

## 15. Security Measures

We implement the following security measures to protect your data:

– **Encryption:** All data transmitted between your device and our servers is encrypted using TLS/SSL

– **Access Controls:** Limited access to personal data on a need-to-know basis

– **Regular Security Audits:** Periodic reviews of our security practices

– **Secure Infrastructure:** Use of trusted third-party providers with strong security standards

– **Incident Response:** Procedures in place to respond to potential data breaches

## 16. Cookie Policy

Our mobile App does not use cookies. However, our third-party service providers may use similar technologies for analytics and performance monitoring. You can control these through your device settings.

## 17. Marketing Communications

We may send you marketing communications about our products and services if you have opted in to receive them. You can opt out at any time by:

– Clicking the “unsubscribe” link in any marketing email

– Updating your preferences in the App settings

– Contacting us directly at info@reelpop.co

## 18. Third-Party Links

Our App may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

## 19. Privacy Policy Updates

When we make material changes to this Privacy Policy, we will:

– Update the “Last Updated” date at the top of this policy

– Notify you through the App or by email

– Obtain your consent where required by law

## 20. Accessibility

We are committed to ensuring this Privacy Policy is accessible to all users. If you need this policy in an alternative format, please contact us at info@reelpop.co.

© 2025 Reelpop Media LLC. All rights reserved.

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