Summary
EvolveYou is a Fitness app for women. It aims to help women to build strength and confidence from the inside out. EvolveYou lets you choose from hundreds of home and gym workouts with world renowned personal trainers.
Challenge
The team behind EvolveYou recognized the potential of TikTok early on and was already posting content. The marketing efforts were quite successful. However, the EvolveYou team wanted more consistent results and a more streamlined content production. They were also looking for additional expertise in TikTok Paid Ads, which is why they reached out to us.
@evolveyou LOWER BODY WORK 🍑 A home friendly, fun & effective workout from @melissakendter 👏 give this a go team! #ToneAndSculptApp #homeworkout #shygirlworkout #fittok #fitnesstiktok ♬ Bad (feat. Yungen, MoStack, Mr Eazi & Not3s) – Steel Banglez
@evolveyou Peri peri please 👀 Simple, and tasty, our #toneandsculptapp chicken pitta is one of our new favourites 😋 #foodie #homechef #healthylunches ♬ Rollin' (feat. Burna Boy) – MIST
Solution
In this case, we didn’t have to start from scratch, but already had some data on what content was working well. We decided to stick to the measures that have delivered the best results in the past and test additional content types to further increase performance.
To ensure a high output of content, we cast a large number of creators and instructed them to create different content types that we would then use for organic and paid marketing.
32%
increase in Impressions
+35k
app Installs
43%
increase in engagement
$0.68
CPI
Results
The marketing measures were a big success and led to a high amount of cost effective app installs. Our strategy generated a strong synergy effect between the paid and organic channel and ensured many app installations at a good CPI. We made sure that there was a good mix between entertaining and engaging top of funnel content as well as conversion boosting TikToks with a clear call to action.