Summary
Cyberghost is a popular VPN service that secures and anonymizes the online presence of over 38 million users across the globe. CyberGhost defends privacy as a basic human right, being the first in the industry to publish a transparency report while building new user-oriented crypto-technology for the future.
Challenge
Cyberghost wanted to secure a larger market share in Germany. This market is lucrative, but also very competitive. We got instructed to use TikTok to tap into Cyberghost’s younger target group in germany. The goal was to get users to download the app.
@puuki9 Kanntest du den Trick schon? #vpn #cyberghost ♬ Originalton – puuki
@keinfakenews Welche Serie habt ihr als letztes gesehen und welche ist die beste? | Anzeige #vpn #cyberghost #keinfakenews #thriller #serie #seriesnetflix #netflixandchill #filmtok ♬ Originalton – 🧠 KeinFakeNews
Solution
To achieve results as fast as possible we searched for TikTok influencers in relevant niches like gaming and entertainment. We then briefed them to create engaging, sponsored content that revolved around a specific use case of Cyberghost.
Through our expertise in the german market we were able to identify relevant influencers and to develope relevant creative briefings.
1.7M
video views
$0.59
CPI
Results
The influencer campaign was a big success and led to a high amount of cost effective app installs. The engaging, localized content was tailored to the target group and relevant to their use cases. This spiked their interest in the VPN solution of Cyberghost.